How To Promote Your Webinar On LinkedIn
Webinar represent a simple and convenient method for tapping into video, but they represent an even more exciting opportunity, as well when set up as interactive experiences, webinars allow you to open direct, interactive channels between your brand and your customers.
Not only does this help you establish trust and authority in your industry or niche, but it will help you engage with your customer base directly not only just as a brand but as a part of the community. Promoting your webinars is a strategic challenge all its own, and nailing it is a crucial step to benefiting from all the work you'll do putting together your content.
We want to help you. Here are the tricks and tips to putting together an effective B2B webinar and promoting it on LinkedIn for maximum impact.
Step 1: Choose The Perfect Format For Your content and Audience
Before you set up your webinar the first step is to decide what you want it to be. The term "webinar" is quite broad, and can encompass anything from filmed conversations to narrated slideshows to product demos and beyond. Hand - on instructional sessions are often very popular when they address a persistent challenge for your audience.
Any of these formats can be suitable for the right purpose. Syn the webinar closely with your overall content strategy and editorial calendar, ensuring that it fits and align with coinciding activities. Like any other form of content, webinars are most effective when they fit into a larger strategy.
Step 2: Narrow Your Audience
Once you understand what you're making and why it's time to drill further into who it's for. In fact, one could argue that this should take place even before you determine the content of your webinar because the people you're trying to reach should dictate the way you try to reach them.
This is where LinkedIn's tools really start to come in handy, as you can drill down your demographics and create a distinct audience.
Step 3: Pick The Right Time and Place
If you fail to plan, you plan to fail. The adage rings especially true with B2B webinars, which require thoughtful and specific contextual preparation to yield strong results. Scheduling is vital.
Although these presentations can often be viewed later, drawing an audience to live session is for more engaging, not to mention crucial if there will be interactive elements like a Q&A segment or poll questions.
You'll want to pick a day and time more likely to be available on the calendar of possible participants. Although the optimal time slot for a webinar can vary depending on the audience
Step 4: Promote For Context, With An Eye On Optimization
Once you're out the direction and scheduling of your webinar, it's time to focus on driving attendance. LinkedIn can be one of your greatest assets here, especially with B2B webinars tailored to specific professional segment.
First, plan out some organic content to support the webinar theme. Share a post from your company blog that ties to the topic and teases the information you'll be covering. Spread the word in relevant LinkedIn groups (preferably ones where you're already an active contributor).
Publish a few LinkedIn page updates in the weeks and days leading up to the webinar to build awareness among your followers. If there's a featured speaker or presenter, encourage them to post about the event to leverage their personal network.
Track the effectiveness of your content, targeting , logistics and copy/ visuals, and follow - ups with an eye on optimization. This will help you develop insights to sharpen your strategy in the future.
Credit : Linkedin newsletters
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